How To Design A Great General Session

Visuals

Balance of functionality, drawing in the eye, not distracting the audience

Accessibility

Are presenters/speakers able to easily navigate the stage? Are attendees able to move around during the program if necessary (calls, unforeseen interruptions, fire emergency, etc.)?

Agenda

Having each portion of your program intricately timed out to be in line with your overall run of show. A crucial aspect of this is connecting with those who are presenting content – making them acutely aware of the time they have in front of the audience and a script and/or talking points that they stick to